With unemployment hovering at historic lows, competition for talent has never been keener. It’s a “seller’s market,” and when it comes to selecting an employer, talented candidates with specialized skills have many options. In order to effectively compete for talent, employers must do the following: A) Deploy a bonafide game-plan that allows them to consistently and intelligently convey their organization’s talent brand in a manner that will resonate with all candidate prospects; B) Creatively and reliably articulate their firm’s compelling story and culture in a manner that meaningfully aligns with candidate motivators; C) Ensure that selling message continuity exists throughout the recruitment lifecycle and is thoughtfully and reliably communicated with associates and leaders; D) Design and execute a definitive candidate communications and engagement strategy that results in a tremendous candidate experience and yields more quality hires.

Creating the “Wow!” Factor® is a comprehensive program that addresses critical candidate engagement and employment branding strategies that translate to greater recruiting success. Creating the “Wow!” Factor® will directly help your organization to distinguish itself as an employer of choice throughout the hiring process to all candidate prospects.