On Demand Videos
In this session, “Crafting Compelling Job Descriptions and Job Board Postings,” Paul Siker provides a contemporary and at times humorous overview of the state of job postings today, while also addressing the extent to which many recruiters are foregoing a tremendous opportunity to optimize the performance and ROI of online job postings while also distinguishing themselves in the eyes of clients and prospective candidates.
Recruiter Training Video DVDs
Crafting Compelling Job Descriptions and Job Board Postings
Are your job board postings working for you or against you? “Crafting Compelling Job Descriptions and Job Board Postings,” will equip you to create highly compelling job board postings that result in a greater number of quality applicants. This program highlights key deficiencies associated with most job board postings and job descriptions, and provides a strategic, replicable approach to consistently crafting high-quality job descriptions and job board postings that consistently yield better results and greater ROI. This program is for recruiters who wish to distinguish their positions and generate descriptions and postings that resonate with candidate prospects.
Optimized Voicemail & Email Message Strategies
Have you ever wondered why your calls or emails to candidate prospects aren’t getting returned? Have you found yourself pondering whether there might be voicemail and email approaches that would reliably yield a better result? “Optimized Voicemail & Email Message Strategies,” looks at proven voicemail approaches and email techniques used by top performing recruiters to better engage and increase returned calls from candidates. This 60-minute program addresses easily deployed voicemail and email best practices that reliably work and that can help distinguish you from peers and competitors. The program also provides real-world voicemail and email message examples that will help you stand out from the crowd.
Compelling Cold Calls
Over 50% of recruiters surveyed characterized calling passive candidates to be either uncomfortable, or an activity that they outright avoided. The truth is that the vast majority of recruiting professionals utilize ineffective calling approaches when attempting to engage passive candidate prospects. They use a “focused call” format wherein they attempt to “tell” a prospect about an opportunity without the benefit of understanding what might actually compel an individual to entertain the possibility of considering a job change. It’s little wonder that many recruiters cite “fear of rejection,” “fear of seeming unknowledgeable,” and “fear of intrusion”as being impediments to engaging passive candidates. “Compelling Cold Calls,” fully explores the composition and execution of optimized introductory calls to passive candidate prospects – calls that are deliberately constructed to engage prospects in a thoughtful career discussion, and that consistently result in a positive dialogue with candidate prospects. This program is extremely comprehensive, provides 2-full hours of instruction, and includes real-world recordings of highly effective “unfocused” recruiting calls that flat out work.
Proactive Recruiting In A War For Talent Economy (275 Pages). In Proactive Recruiting In A War For Talent Economy, Paul Siker addresses why organizations and recruiters can ill-afford to rely upon traditional recruiting channels (job boards, advertising, career fairs) as the predominant means of staffing openings, and why they must now implement proactive recruiting and consultative selling strategies that enable the creation of long-term, actionable relationships with candidate prospects. Additionally, Siker maps out an array of strategic and tactical proactive recruiting best practices that enable recruiting professionals to further optimize their ability to identify, engage, and successfully recruit talented passive candidate prospects.